Roland Reaches Out to Baby Boomers
NAMM, AARP and Roland Corp US Join Hands

Los Angeles, California, October 27, 2004—Demonstrating its commitment to the 50+ market Roland Corporation US shared their award-winning digital piano and organ technology with AARP members at their premier annual event—Life@50+: AARP's National Event & Expo. Held at the Las Vegas Sands Convention Center earlier this fall the event included world-renowned speakers, lifestyle sessions, celebrities, prizes, games and more. During the three action packed days of the convention Roland co-hosted a portion of the NAMM American Music Conference booth with other top tier manufacturers including Remo, Lowery and Yamaha.

"We were thrilled to be able to carry our message to the 50 and over audience," said Roland Contemporary Keyboard Manager, Lynda Smith. "We understand and appreciate the purchasing power of the baby boomer in our marketplace, and are dedicated to creating products and programs that will facilitate their journey into music making."

AARP is the largest membership association dedicated to the 50+ in the United States.

Organ Adventure
Roland Contemporary Keyboards division recently participated in an "Organ Adventure" held at the Lake Arrowhead Resort in Lake Arrowhead, CA. This 3-day event was sponsored by a Southern California Roland dealer and attended by 170+ enthusiastic active seniors. Many Concerts and Workshops were conducted by members of the dealers' staff and members of the Roland Event Marketing Team (Hector Olivera, Seth Rye & Rosemary Bailey) and other musician staff from the L.A. Headquarters of the Roland Corporation.

One highlight of the event was the "audience member concert" or "talent show" where some of the attendees performed selections for the audience on a Roland AT-90S Atelier Organ.

Events similar to this are held all around the country and varying times of the year. Please contact your local Roland dealer to find out more about their respective promotional calendar.