For Immediate Release

ROLAND VP-550 VOCAL DESIGNER KEYBOARD

Add a “Vocal Keyboardist” to Your Stage or Studio

Los Angeles, CA, January 19, 2006—For musicians who can’t accommodate a choir or group of background singers for their gigs or recording sessions, Roland proudly presents the VP-550 Vocal Designer Keyboard. Much more than a traditional vocoder or harmonizer, the VP-550 uses Roland’s breakthrough vocal-modeling technology to bring the highest-quality, interactive vocal sounds to a dedicated instrument. Connect a mic, select a sound, and play. You won’t believe what can come out of this instrument: spectacular classical choirs, soulful gospel choirs, pop and jazz voices, male & female ensembles, vintage vocoder, and lush string/vocal hybrids.

Not specific to one style of music, the VP-550 can be used for a wide variety of musical applications. It’s ideal for musicians who perform alone or in small groups, for example, and who need an interactive, real-time backing chorus. Or, film and TV music composers who are challenged with time and budget can use the VP-550 to generate high-impact choral arrangements on the spot. Churches in need of a choir (or choir enhancer) will love the VP-550. The creative possibilities are vast, as are the time/money savings that this instrument can provide.

The VP-550 is equipped with high-resolution vocoder modeling, which can be used to generate surreal vocal effects — great for electronica, pop, R&B, hip-hop, and the like. Inject a dose of that classic retro “robot voice” charm into your next recording without the hassle and expense of a separate vocoder.

One look at the VP-550’s inviting front panel and you’ll know that this instrument has “user friendly” written all over it. There are no hidden menus or complicated key commands required. Every feature has a dedicated button or slider that’s clearly labeled and easy to reach. Performers will especially love how inviting and inspiring the VP-550 is to use onstage.

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Roland is a world leader in the design, manufacture, and distribution of electronic musical instruments, professional audio equipment, multimedia products, and music accessories. For more information, contact Roland Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA 90091-0921, (323) 890-3700 (x3718 - for media use only), www.RolandUS.com.

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