For Immediate Release

Rebecca Eaddy
Marketing Communications Manager
Roland Corporation U.S.
(323) 890-3718
Rebecca.Eaddy@RolandUS.com

Roland Ships SP-404

Los Angeles, CA, September 29, 2005—Roland Corporation U.S. is proud to announce the SP-404 is now shipping. Picking up where Roland’s popular SP-303 sampler left off, the new SP-404 is built on a foundation of more: more features, more voices, more pads, and more memory. The SP-404’s sleek, silver look is new to the SP family, and it surpasses its predecessor by offering battery-power compatibility, a CompactFlash slot, and a built-in microphone for quick, stress-free sampling sessions. Just turn it on, aim, and record — no cables and mics to connect. Then get down to the business of making beats and patterns with the pattern sequencer, and add extra color with the great effects built into this little powerhouse.

The name Roland is synonymous with “great sound,” and the SP-404 doesn’t disappoint. The sampling and playback quality of this instrument, affordable as it is, is crystal-clear Compact Disc-grade. For lo-fi lovers, the SP-404 also provides a Lo-Fi sampling mode. WAV and AIF files can be imported and exported via CompactFlash card.

The SP-404’s onboard pattern sequencer allows up to 8,000 notes to be recorded. Up to 24 patterns, each 1–99 measures long, can be stored in the internal memory simultaneously. An additional 96 patterns can be saved on CompactFlash cards.

Top-quality effects are built into the SP-404, all under the control front-panel knobs. Featured in the FX menu: Subsonic, BPM Looper, DJFX Looper, reverb, flanger, delay, Voice Transformer, distortion, filter, Slicer, Isolator, Vinyl Simulator, and more. The SP-404’s effects can be applied to multiple samples simultaneously or live input signals. Even with all the bonus features onboard, the SP-404 is still amazingly affordable and easy to use.

Roland is a world leader in the design, manufacture, and distribution of electronic musical instruments, professional audio equipment, multimedia products, and music accessories. For more information, contact 323-890-3718.

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