For Immediate Release

Rebecca Eaddy
Marketing Communications Manager
Roland Corporation U.S.
(323) 890-3718
Rebecca.Eaddy@RolandUS.com

BOSS ANNOUNCES NEW BOSSUS.COM WEBSITE REDESIGN

Los Angeles, Calif., Oct. 27, 2004—BOSS U.S. is proud to announce the redesign of www.BossUS.com. The updated design features improved functionality, a sleek new design, state-of-the-art multimedia demos and a new dealer locator. "At Roland we are committed to giving our customers the most informative, accessible and engaging tools to help them with their music-making needs. With this new redesign we are once again showing musicians that we're dedicated to their success," says Roland Marketing Communications Director, Kellie Wilkie.

The simple-to-use site navigation is broken down into five categories—Gear, Interactive, BOSS Users Group Online, Customer Support, and About BOSS—as well as the industry’s most comprehensive online interactive product demos.

At www.BossUS.com customers can test new effects pedals online, prior to purchasing, using interactive pedal demos found in the Gear section of the site. The online demos are divided into four different categories including Compact Pedal Test Drive, Virtual Pedalboard, Distortion Grid and the Essential Effects Lab, allowing users to create, customize and test their own personalized pedalboards.

The easy-to-use cascading menu system gives BOSS customers direct access to individual products from the home page, while lightning-fast search and support functions provide information quickly and efficiently with the click of a mouse button. TurboStarts, FAQs and software updates are updated around the clock, while customer service and product support specialists are also available every weekday from 7:30am-6pm (PST) at (323) 890-3700.

BOSS products are manufactured and distributed by Roland Corporation. Roland is a world leader in the design, manufacture and distribution of electronic musical instruments, professional audio equipment, multimedia products and music accessories. For more information, contact Roland Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA 90091-0921, (323) 890-3700 (x3718 – for media use only), www.RolandUS.com, www.BossUS.com.