For Immediate Release

Rebecca Eaddy
Marketing Communications Manager
Roland Corporation U.S.
(323) 890-3718
Rebecca.Eaddy@RolandUS.com

ROLAND CONTEMPORARY KEYBOARDS EXPANDS ORGAN BUSINESS WITH NEW LUXURY SERIES

Los Angeles, CA, July 23, 2004—Upholding its commitment to the organ market, Roland Contemporary Keyboards is proud to announce the brand-new Atelier AT-S "Luxury" Series. With an emphasis on realtime performance, superior expressiveness and ultimate playability, the new Luxury organs complete Roland's impressive lineup of digital organ solutions.

The AT-SL Series, (which includes the AT-60SL, AT-80SL and AT-90SL) offers a powerful new "Live Drummer" feature which utilizes Roland's patented V-Drums technology to create drum parts for all of the series onboard Music Styles via realtime MIDI recording with a live drummer. In addition all Atelier Legacy organs now offer Rhythm Search and Rhythm Customize functions that are accessible via the built-in Music Assistant.

The new and improved Style Orchestrator feature allows players to access a host of versatile Music Styles and has been simplified with a modification option that ranges in steps from simple to complex and caters to the organist's experience level.

The engineers at Roland also improved upon the already impressive resonance of the Atelier line with a host of new organ sounds and tones. There are also a host of manual percussion sounds to spice up any organ performance.

The Atelier-S Luxury Series also offers an extended library of Quick Registrations that covers a vast range of musical genres programmed by Roland's popular musicians and an improved and colorful composer that allows users to easily access their favorite song titles.

Roland is a world leader in the design, manufacture and distribution of electronic musical instruments, professional audio equipment, multimedia products and music accessories. For more information, contact Roland Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA 90091-0921, (323) 890-3700 (x3718 - for media use only), www.rolandus.com.