Roland and BOSS at Southwest Invasion

VIP Green Room and Jam Space at SXSW in Austin


Roland and BOSS had a fantastic time at South by Southwest in Austin, Texas, where we partnered with Quantum Collective to host a VIP green room tent and jam space for performers during the 5th Annual Southwest Invasion live music event. Taking place over three days, the event featured performances by great artists like Talib Kweli, Gingger Shankar, Jamie Kent, Third Eye Blind, and many others. Before and after their sets, all the performers hung out at the private Roland/BOSS VIP lounge, talking about music and checking out our latest gear, including new BOSS effects, Roland AIRA instruments, and the ELCajon EC-10.