{"id":1884,"date":"2012-11-24T17:29:57","date_gmt":"2012-11-25T01:29:57","guid":{"rendered":"http:\/\/www.rolandus.com\/blog\/?p=1884"},"modified":"2013-11-12T14:05:03","modified_gmt":"2013-11-12T22:05:03","slug":"the-amp-guy","status":"publish","type":"post","link":"https:\/\/www.rolandus.com\/blog\/2012\/11\/24\/the-amp-guy\/","title":{"rendered":"The Amp Guy"},"content":{"rendered":"

\"ritchie<\/a><\/p>\n

Behind the scenes with\u00a0Ritchie Fliegler<\/a>\u00a0during a recent\u00a0GA-Amp<\/a>\u00a0artist impression video shoot in Burbank, California. If anyone knows amps it’s Ritchie, he wrote several articles and two books on amplifiers, “Amps! The Other Half of Rock ‘N’ Roll<\/a>” and “The Complete Guide to Guitar and Amp Maintenance: A Practical Manual for Every Guitar Player<\/a>” both of which are considered expert reference works.<\/p>\n

Not only is Ritchie a guitarist and authority on guitar amps, he also has a rich history in the Musical Instruments industry. He is the former senior vice president of marketing and business development at\u00a0Fender Musical Instruments<\/a>\u00a0where he led the charge in making Fender a household name. Before Fender, Ritchie was a marketing manager for\u00a0Marshall Amps<\/a>\u00a0from where Fender recruited him from. He was also an outside consultant for\u00a0Gibson Guitar<\/a>\u00a0and a marketing manager for\u00a0Korg<\/a>\u00a0USA.<\/p>\n

Because of his history and expertise we believe it was important to get the thoughts and opinions of the best “Amp Guy” out there.\u00a0Stay tuned for the full artist impressions video and share with us your thoughts on your favorite guitar amps.<\/p>\n