September 2016 - Roland U.S. Blog

Monthly Archives: September 2016

Roland Hosts #909day NYC Edition

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VIP Musicians Preview the Latest Gear in New York City

On September 21, Roland U.S., along with friends from Serato and V-MODA, hit the Big Apple for the New York City edition of #909day. SIR Studios in the trendy Chelsea area of Manhattan was host to 200 guests who watched expert demos and got some hands-on time with all the new products. Roland debuted more than 30 new products on September 9 during the 24-hour global online music festival, “The Future. Redefined.”

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The Roland and BOSS Accessories Lineups Expand

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New Premium Accessories Launched on #909day

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As part of “The Future. Redefined.”, Roland’s 24-hour online music festival streamed on September 9, 2016 (#909day), we unveiled more than 30 new products. Included among them were many great additions to the Roland and BOSS lineups of premium music accessories. Models were added to current categories, and a number of all-new product categories were introduced, such as drum thrones, keyboard road cases, and more. Built to the famous Roland and BOSS standard of quality and durability, these latest accessories reflect our dedication to provide top-level accessories for all types of musicians, producers, engineers, and hobbyists.

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#909day and The Future. Redefined.

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Landmark 24-Hour Streaming Event with 30-Plus Products Unveiled and Live Performances by 28 Top Artists

Linda Perry and her band perform at Six01 Studio on #909day.

Linda Perry and her band perform at Six01 Studio on #909day.

On September 9, 2016 (#909day), over 1000 people joined Roland at Six01 Studio in Burbank, California, for the final showcase of “The Future. Redefined.”, a first-of-its-kind 24-hour streaming music festival. Throughout the festival, leading music artists introduced over 30 brand-new Roland and BOSS products in performances from eight major cities around the world. The final stop in Burbank featured a live, five-hour concert with performances by 28 artists, including Linda Perry, Saint Motel, Echosmith, DJ Pierre, Judith Hill, She Wants Revenge, and many others.

Read on to learn more about this great event and the exciting new products launched on #909day.

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