Exclusive Hands-On Product Events in New York and Burbank
Roland U.S. recently hosted two VIP Showcase events to promote its leading lineup of pro music gear, with a special spotlight on products newly unveiled at the 2015 Musikmesse in Frankfurt, Germany. Held at SIR in New York City and CenterStaging in Burbank, California, the invitation-only events were enjoyed by several hundred industry professionals, including leading musicians, producers, engineers, and prominent members of the music press.
In a casual and relaxed environment, guests were able to get hands-on access to the latest exciting gear from Roland and BOSS, including the JD-XA crossover synth, AIRA Modular series, Blues Cube amps, TD-25KV and TD-25K V-Drums, SY-300 guitar synth, and more.
Roland Corporation President Mr. Jun-ichi Miki made a special appearance at the Burbank event, where he socialized with the attendees along with Roland U.S. President and CEO Jay Wanamaker. The Roland and BOSS product teams were also on hand to answer questions, offer demos, and receive direct product feedback from the guests.
A few of the special guests in attendance included Jonathan “Sugarfoot” Moffett (Madonna, Michael Jackson); Will Lee (Late Show with David Letterman, Fab Faux); Vinnie Colaiuta (Sting, Jeff Beck, Herbie Hancock); Jeff “Skunk” Baxter (Doobie Brothers, Steely Dan); Paul Mirkovich (The Voice, Rock Star INXS, Cher); and Bashiri Johnson (Michael Jackson).